The challenge
Yoroll set out to build awareness across the global AI creator ecosystem — reaching AI founders, indie builders and early adopters through trusted creator networks and curated AI media. The goal: drive global visibility and product exploration through KOL-led content on X and placements in top-tier AI newsletters.
What we did
- Use-case-driven content. Partnered with AI-focused KOLs on X to publish in-depth articles and quote posts showing Yoroll in real creator workflows.
- Proactive amplification. Pushed KOLs beyond scheduled deliverables, lifting article impressions by 119% post-push.
- AI newsletter placement. Secured a feature in Ben’s Bites (100K+ subscribers), one of the most trusted AI newsletters for founders and builders.
Results
206K+ total campaign impressions, a 100K+ newsletter audience and 15 global channels activated — with proactive amplification extending reach well beyond the original deliverables.
Expanding into a new market?
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