The challenge
Echo, built by UniPat AI, is the world’s first general-purpose AI prediction infrastructure. Founded by researchers from Qwen, Kimi, Xiaomi, Seed and other leading AI labs, and backed by top-tier global funds, UniPat AI quickly became one of the leading players in AI prediction.
JE Labs was tasked with building strong market awareness around Echo’s official launch — communicating its innovation and differentiated value, educating users on its core capabilities and use cases, and driving visits to the website, leaderboard and prediction marketplace.
What we did
- Product launch campaign. Coordinated AI-focused KOLs and media partners to amplify the launch, highlighting Echo’s technical innovation, positioning and leadership in AI prediction infrastructure.
- User education. Published educational content on Echo’s prediction models, key advantages and real-world applications, lowering the barrier to adoption.
- Global PR distribution. Official announcements with global media syndication, maximizing visibility and driving traffic to the website, leaderboard and marketplace.
Results
- Established Echo’s global presence with 500K+ campaign impressions and 1K+ KOL engagements.
- Activated 11 KOLs, secured 2 PR publications and extended reach through 16 additional global media channels.
- Delivered a CPM of 49.91 — well below the 74 average for comparable AI prediction-market campaigns.
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