The challenge
Creao AI needed to build awareness and acquire high-quality users across several language markets — without losing authenticity or efficiency. Instead of expensive one-off influencer campaigns, the team wanted a sustainable ambassador ecosystem: creators who genuinely use the product, keep educating their audiences and grow the community with them over time.
What we did
- End-to-end program design. Recruitment criteria, incentive structure, KPI system, governance and a performance-based commission model.
- Global recruitment & enablement. Onboarded high-quality KOLs and KOCs across Chinese, English and Korean markets, with standardized onboarding, product education and content guidelines.
- Localized content & campaign operations. Monthly campaign themes, localized messaging and cross-market activations, tuned through weekly analytics and reporting.
- Performance-driven optimization. Real-time tracking of impressions, engagement, sign-ups and creator ROI to refine the ambassador mix.
- Offline activations. Local events and industry meetups that deepened product understanding.
Results
- Recruited and fully trained 20+ ambassadors across markets, from 100+ qualified applicants.
- Produced 300+ localized content pieces in three months, generating ~3M organic impressions.
- Drove 3K+ new user sign-ups through ambassador-generated content.
- Cut CPM from roughly $160 with traditional paid advertising to about $15.
- Co-organized 3 San Francisco community events with 200+ AI builders and founders.
“The philosophy behind the program is ‘building with the community.’ By aligning ambassador incentives with measurable business outcomes, creators became long-term growth partners rather than one-off promoters.”
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