The challenge
Moss AI needed to activate specific developer segments and deepen core product usage. That meant reaching technically sophisticated audiences and bridging the gap between abstract technology and practical, everyday utility — with targeted, narrative-driven campaigns and interactive challenges rather than broad, generic outreach.
What we did
- Segment-specific narratives & offers. Tailored stories and offers for each developer segment, connecting abstract tech to clear, practical value.
- Tech meetups & global hackathons. Targeted meetups and coordinated global hackathons to drive hands-on developer engagement.
- Product-led content & ABM. Technical content distribution plus precise account-based marketing to reach high-value accounts.
Results
The developer-first strategy delivered 350% campaign ROI, 85% participation among target developers and 10,000+ community contributions — along with a clear lift in core feature adoption, stronger long-term retention and sustained organic growth in community activity.
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